Types of Internet Web Marketing

There are several types of internet web marketing, some which work alone, others which work in conjunction with others. Here is a summary:

Search Engine Marketing (SEM)

A type of web marketing which promotes web sites by increasing visibility in search engine results pages through search engine optimization as well as through paid advertising, strategic content marketing and social media networks.

Search Engine Optimization (SEO)

A refinement of SEM, improving the rankings or visibility of a web page in search engines search results. SEO programs work to move targeted search results higher in rankings when results are presented to users of search engines such as Google, Bing, Yahoo!, and others. The higher the ranking when results are displayed, the more likely consumers are to click on the link and go to the targeted web site.

Display Advertising

Advertising in a static, set space which is composed of images or artwork and words. Similar to ads in newspapers and magazines.

Pay Per Click Advertising

Advertising which is presented on speculation by a web publisher such as a search engine results page or a home page on a browser which only charges the advertiser for the number of times someone clicks on the ad to go to the targeted web site, not the number of viewers of the advertisement.

Social Media Marketing

Marketing using social media outlets such as Facebook or other similar sites. This type of marketing includes creating pages on the site directly promoting a company, organization, or product which can be easily accessed from on or outside of the site. Social media marketing can also factor into SEO programs.

E-Mail Marketing

Marketing based on the distribution of a message via e-mail. E-Mail marketing can consist of a text message, a combination of words and images such as in a display ad, or provide access to a video on a web site or public video site such as YouTube. E-mail marketing also has the ability to offer a link to a specific web site to drive traffic and revenue to that site.

Referral Marketing

One of the most subtle forms of web marketing, referral marketing is based on one individual pleased enough with a web site or social media site to refer it to another person, who hopefully creates a chain reaction of referrals from one group of individuals to another. Referral marketing also can be a major component of SEO programs.v

Affiliate Marketing

Marketing by a third party which refers customers to a specific web site or vendor. “Affiliates” market their own products, such as through a web site, but have links to other web sites unrelated to their site, but have some interest in common for consumers. Affiliates are rewarded for the number of times someone links from their site to the targeted site.

Inbound Marketing

A method to draw attention and visits to a web site by placing information on a web site others are seeking. This includes the use of providing valuable information via blogs or articles on a web site, or general information provided as web site content beyond the main purpose of the web site. When a search engine user searches for specific content, the web site containing the content is displayed, even though the content is not the main purpose of the web site. By drawing search engine users to the web site through secondary information, consumers are exposed to the web site and its main offerings without having specifically searched for the web site.

Video Marketing

Marketing through the use of videos, such as found on YouTube or similar sites. Videos can be of any length (depending on the limitations of the site hosting the video) and have any content, message, or advocacy for a cause. Videos may be as simple as an individual standing in front of a camera talking, to full, rich production values as would be found in a movie theater. Video marketing marries the strengths of sound and moving sight to present a powerful message.

Source: https://www.webmarketingpros.com/types-of-web-marketing.php

DOES ONLINE MARKETING & ADVERTISING WORK & WHERE TO START?

In today’s digital world, many businesses intuitively know they should be marketing and advertising their products and services online. The problem is that most are unfamiliar and unsure about the online environment, especially with social media. Many managers are looking for answers as to how and where they should start and how much budget they should allocate to this medium. These questions are common amongst traditional businesses due to a lack of familiarity and expertise with online marketing and advertising.

Follow The Customer Online

Today we all increasingly use online resources to inform many of our everyday decisions and it is evident that as consumers we have fundamentally changed our behaviour when it comes to researching, evaluating and selecting products and services whether we choose to purchase online or offline or whether we are at work or at home.

Consider how your own behaviour has changed. Do you still go to your traditional sources of information like yellow page directories and classified ads in newspapers? Or are you like many today, even searching and looking up information on your iPad or smart phone from the comfort of your couch while watching TV?

Why would you expect your prospective customers to behave any different to you?

Understanding the dynamics of online marketing is a strategic imperative for businesses in todays online centric world.

Where To Find Customers Online

The majority of consumers start their informing and quest for information by using a search engine and in NZ that’s predominantly Google. Google is the most common online starting point for NZ consumers of all types when reviewing available options at the beginning of the buying cycle.

Understanding that consumers are actively in the “buying cycle” when on search engines, means that they are likely to present as qualified prospects and are therefore more open and receptive to targeted advertising messages.

Where To Start Your Effort

Search engines provide an accessible and ready pool of in-demand prospects that can be tapped into by businesses across all sectors whether they operate b2b or b2c businesses.

From an advertising perspective, search engines will for the majority of businesses provide the best ROI when compared to other forms of online advertising and often outperform offline advertising options.

Google is the search engine of choice for New Zealanders with over 90% market share. Google’s advertising platform called Adwords provides access to advertising in Google search and options to advertise on partner sites and on over a million websites that accept google advertising.

As with any form of advertising, success is dependent on sound planning and obtaining the right advice. Search engine advertising platforms are very accessible, but run on complex systems which require solid expertise and experience to achieve the best results.

What About Other Forms Of Advertising

Banner and display ads are the most identifiable forms of advertising online. Display advertising takes the form of a “push out” or message broadcasting and in this respect is similar to traditional media advertising. Display and banner ads target audiences on the premise that they will be receptive to messages while they are online for other reasons. Accordingly it is ideally suited to campaigns where brand awareness is a key objective.

Social media and networking sites can also be viable options depending on your type of business and target audience, but understand that visitors on social media sites are there to communicate within their network and not necessarily to make purchasing decisions.

What Will It Cost

A great aspect that makes advertising online low risk is that every activity and response can be measured. Unlike most forms of advertising, this means online campaigns can be measured to a point of conversion thus allowing effectiveness in response and lead generation/sales and associated costs to be accurately determined.

This capability also allows for campaigns to be quickly modified and refined to a point of optimal performance.

In the case of search engine advertising, there are normally no time period commitments for advertising and budgets can be set and adjusted on a daily basis and can start from as little as a few dollars per day. This provides a low entry barrier for businesses to trial advertising in this medium.

With so many benefits and little risk, all you need is some good advice to start generating results online.

Source: https://www.adhesion.co.nz/blog/does-online-marketing-work/

7 WAYS TO PROMOTE YOUR BUSINESS ONLINE FOR FREE

Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.

Here are seven ways to promote your business online that won’t cost you a dime:

1. Use the three big local listing services

Registering your business with Google Places

allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local

. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing

has a similar service that’s easy to sign up for.

2. Embrace social media

Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

3. Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

4. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

5. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

6. Press releases

Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog

and 24/7 Press Release

.

7. Join a relevant online community and contribute

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

Source: https://www.americanexpress.com/us/small-business/openforum/articles/7-ways-to-promote-your-business-online-for-free/

Top 5 Internet Marketing Tips for Beginners

1. Make Youtube videos on your niche

Youtube is an excellent free source of traffic is used correctly.
Try to make 2-3 simple videos concerning your niche and link them back to your website etc.
This is both a tool of traffic and trust-building.

2. Create a page on all popular social media and make them grow

You can start with Facebook.
All you have to do is create a page and share some related and interesting content.
You can join groups involved with your niche and do a gentle promotion of your page.
In due time, you will start building an expading list of followers on various platforms.
Besides traffic, it’s also good for credibility.

3. Build an email-list

As you become more experienced, you will realize the value of email lists.
Those emails are usually from people who are very interested in your niche, in other words
highly targetted traffic.
Just create a simple prompt that will offer the visitor something in return of the subscription.
It can be an free ebook, newsletter etc.

4. Keep reading and expading your knowledge

There are lots of useful information scattered in various places like this forum.
As long as you don’t get trapped by too much reading and paralysis by analysis,
you can grow the database of your mind and become highly efficient in Internet Marketing.

5. Stay Persistent

I will quote Calvin Coolidge here
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent”

Why become a marketer?

Marketing is central to business today and in future. Whether you fall on the arts or sciences side of the profession, training in the fundamentals can bring different skill sets together.

Marketing is concerned with winning hearts and minds. It’s also an art and a science – an industry centred on innovation and creativity, but which is informed and driven by data and close measurement.

In a world where technology is automating many marketing tasks – generating leads, targeting prospects to a personalised degree, and generating huge amounts of analytical insight – being able to navigate both sides of the arts/science split is more crucial than ever.

Marketers must have the ability to interrogate all that data, but are also freer than ever to act creatively on their findings. Little wonder, then, that marketing attracts people with widely diverging skill sets.

It’s imperative, though, that whatever the advances in technology – or changes in the scope of marketing’s role, or the pace of change itself – the fundamentals of marketing are understood by those coming into the profession, so that they can fully contribute to business growth.

Taking a professional marketing course or qualification can upskill marketers to excel on both sides of the arts/science divide – and bring them back together in practical harmony.

For example, on the ‘science’ side, training can help you collect, process, analyse and utilise quantitative data, derive relevant information more efficiently and effectively, and to justify plans and quantify results at a time when there is often increasing pressure on budgets. It can also assist in understanding and using key financial terminology in order to speak the same language as the CFO and CEO, or in determining the bottom-line impact of marketing activities.

Alternatively, it can help marketers create programmes for measuring and improving digital media effectiveness, improve search engine optimisation (SEO), and deliver cogent digital marketing strategies and planning.

On the ‘arts’ side, marketers can learn about the anatomy of successful brands, or about constructing the components of an effective brand plan document; about the essential principles of good copywriting and advice on style, or in best practice when it comes to combining words and images, and in the challenges and opportunities presented by new media channels.

As business becomes ever-more consumer focused, it’s marketing’s role to communicate and deliver on these fundamentals for the customer’s – as well as the company’s – benefit.

Being able to listen, measure and learn about customers’ changing needs, and then innovate creatively on those findings, places marketing at the centre of modern business – and bodes well for a future career in the profession. Marketing is not just a job for today, it’s a career for tomorrow, too.

Source: https://exchange.cim.co.uk/editorial/why-become-a-marketer/

Six Benefits of Internet Marketing

Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

Cost

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

Personalization

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Relationships

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

Social

Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

Source: http://smallbusiness.chron.com/six-benefits-internet-marketing-31382.html

10 Social Media Marketing Tips For Beginners

What is social media marketing?

Social media marketing is the process of building awareness about you, your products or services through the various social media channels.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

The most popular social media networks today are: Facebook, Twitter, Google+, Pinterest, YouTube, Instagram and Linkedin.

Why is social media marketing important?

Social Media marketing is important because:

  • It’s the fastest way to spread the word about a new product, service or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media
  • It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
  • It’s the new marketing – Back in the old days, marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on social media so as a marketer you have to start thinking this way too.
  • It’s the new influencer – Recent studies show that social media is becoming a great sales channel and more and more companies are stating that they get customers from Facebook or Twitter.

Social Media Marketing tips for beginners

How can you take advantage of social media? How can beginners build a proper social media presence fast?

Read and follow our 10 tips below and don’t forget to follow us on FacebookGoogle+TwitterPinterest!

1. Decide which social media platform(s) to use

As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit.

A nice way to find out which platform is best suited to your niche is to find the influencers and analyse where they have success.

For example, find out the leaders in your niche and check out the number of Facebook fans, twitter followers, Google+ followers, Pinterest followers etc.

If they have 100,000 Facebook fans but only 1000 twitter followers then this is a good indication that FB is more suitable for your niche than twitter.

It is also a sign that you are more likely to have success with FB than twitter, so you can use your time more efficiently and engage more on FB rather than any other platform.

2. Optimize your social media profiles

Once you decide which social media tools you will use (at least for the beginning), the next step is to optimise your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts.

Some general rules that apply to all sites are:

  • Use a real photo, showing your face – avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
  • Write a good description about yourself or your company – What is your background or expertise? What are you proud off? Mention this is your profile.
  • Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person.  For example in my twitter profile I wrote: “..tweeting SEO, social media, internet marketing tips and advice”.
  • Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Web site Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.

I suggest you read SEO boost your social media profiles article which includes more examples and instructions on what you have to do to each social media site for more exposure.

3. Connect your website or blog with your social media pages

After you have your social media profiles ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly.

A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page.

For example, when I created the Google+ page for reliablesoft.net, Google+ did not know that this was the official page of the site until I have added the publisher verification code on my site.

4. Add social media buttons on your website

Besides connecting your website with the respective business pages on social media, you also need to add social media buttons on your website so that readers can easily share your content.

Depending on the platform there are many ways and plugins to do that, I suggest you search Google using “how to add social media buttons to xxxxxx” – replace xxxxx with the platform your website is based.

For example, if you are using wordpress search google for “how to add social media buttons to wordpress”.

As a general rule of thumb, keep the buttons above the fold to increase exposure and have in mind that larger buttons get more clicks than smaller buttons.

5. Find and follow the influencers in your niche

So far we have selected the most appropriate social media tools for our niche, optimized our social media profiles, connected our website with the social media pages and added the buttons on our pages for more interaction.

The next obvious step is to find people to follow but most importantly to gradually build our tribe of followers.

I would say that there are 5 basic steps to follow to get more followers and these are described in points 6-10 below.

Before getting into that, you should first find and follow the influencers in your niche.

It is almost certain that they will not follow you back because you have a new account with no followers but doing so is important for 3 reasons:

  1. Social media platforms will use this information to make suggestions on who to follow so by following popular people in your niche is like telling them that you are also in that niche.
  2.  When you follow popular people who are likely to get followed by others as well. A trick many people use is to follow the followers of a popular person because they know that some will follow them back as well.
  3. They will most probably share important and useful information about the niche so you have a chance to learn something new and re-share that with your followers.

6. Keep a balance between following and followers

Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back.

This is important especially in Twitter, Google+ and Pinterest and the reasons are a lot:

  • Software applications are using this ratio (followers/following) to make suggestions on ‘who to follow’ so if you have a very high ratio you minimize your chances of getting new quality followers.
  • It is a matter of trust – Who do you think has a trusted profile: someone with 1000 followers but following 2500 or someone with 550 followers that follows 510?
  • A balanced profile is better for SEO – SEO’s have been talking the last couple of months about the importance of social media for SEO and how things are changing and although it is not yet confirmed, it is more likely that people with strong social media profiles are in better position that those with weak profiles.

A strong profile in this case is someone that has more followers than following and someone that is followed by people who are considered influencers in the niche.

7.  Share interesting content (text, images, videos)

This is the foundation for having a successful social media marketing campaign. When we talk about publishing content we always say that ‘content is king’ and this true in social media as well.

If you share interesting and useful content you can get more re-shares, more visitors to your website and under some conditions more customers as well.

What is interesting content? From my experience (and certain studies) this is a combination off:

  • Articles/Stories/Pages related to your niche but not only from your own website.
  • Interesting statistics about your niche
  • Motivational Quotes related to your niche or otherwise
  • Research studies
  • Images and Videos
  • Funny stuff- whatever your niche, you can share once in a while a joke, a funny image or video to make your followers smile.
  • Don’t forget about hashtags – hashtags (#) can make your content more searchable so don’t forget to use hashtags in the networks that support it (Twitter, Google+).

8. Post many times per day but don’t overdo it

A common question by people who are just beginning on social media is “how many times should I post per day?” The answer depends on the network. There are many studies analysing the effect of posting frequency and some best practices are:

  • Facebook personal page – As many times as you want
  • Facebook business page – No more than 1-2 times per day and no more than 7 times per week. There are studies that support this guideline.
  • Twitter – The more you tweet the more exposure you get.
  • Google+ Business page and Google+ profile page – as many times as you want but don’t overdo it because this may create the opposite results.
  • Pinterest – a few times per day is enough

9. Don’t forget to follow back

Most people concentrate on how to get new followers but they forget to follow back those who have already followed them.

Every day you should create the habit of viewing the people who are already following you and decide who to follow back.

If you don’t do this on a regular basis then most likely some will un-follow you and this is why you may sometimes notice a decrease in the number of followers.

10. Follow the rules and be patient

Social media networks have rules to keep spammers away. For example, there is a limit on twitter on the number of people you can follow per day; there is also a limit on Google+ on the number of people you can add/delete from your circles, Facebook has its own rules etc.

This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’ or anything similar.

Try to spend your time in creating a great social media profile that will stand over time and why not become one of the authoritative profiles in your niche.

Conclusion

When it comes to social media there are 2 important pillars. The first one has to do with the setup of your social media profiles and the second one is about usage i.e. how you use your social media account.

For the first pillar, it is important to engage in the networks more suited to your niche and to have a proper connection between your social media pages and website.

For the second pillar, it is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.

Source: https://www.reliablesoft.net/10-social-media-marketing-tips-for-beginners/

7 Tips for Online Marketing on a Tight Budget

The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. In fact, online companies are popping up out of the woodworks. However, I can vouch that sustaining a successful online business is easier said than done.

With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging to say the least. Over the years, I’ve learned a lot about what works (and what fails terribly) when it comes to marketing online. Today, times are tough. Most companies have little room left in their tight budget when it comes to marketing. Here are 7 tips to follow to develop a successful online marketing strategy on your startups limited budget.

Know your market.

Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend a dime on marketing, figure out your target market first. There’s no need to pay top dollar to hire a fancy market research firm. If you know your product, you should be able to figure out your market yourself. For example, who will be most interested in your product? Men or women? What is their age group? What are your customer’s interests? What is their likely financial situation?

Once you have a thorough profile of your customer, determining how and where to reach them is much easier. This step may take awhile, and that’s OK. If you start marketing before you have a clear customer profile though, you will likely be wasting your dollars in places that will never reach your customer. Just because Pinterest is growing rapidly, doesn’t mean your audience is the one making it grow.

Set and reset goals.

Determine what you are looking to gain from online marketing. Increased awareness? Increased revenue? You will probably have multiple goals, but keep track of what they are so you can measure your success. When you reach your initial goals, set new goals so your company can continue to improve.

Set a budget.

Now that you know who your target market is and have set goals, plan your budget accordingly. The good thing about online marketing is that you can be successful even when on a tight budget. A lot of platforms are available at no charge. However, sticking solely with free forms of online marketing might not be the best strategy for your company. Carefully determine what outlets are most necessary for your product and be willing to spend some money to get results.

Brand yourself.

Set yourself apart from the competition. There are thousands of companies trying to sell products on the Internet. Thus, you need to make your brand unforgettable. This begins with your website. Your domain name should be your company’s name if at all possible. If there are other companies online with names similar to yours, you may even want to consider changing your name to one that will not be easily confused with another product. Acquiring a domain name has a fee involved, but using a hosting service is very affordable even for the smallest budgets.

The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them. The main cost involved in this step is just the man hours put into the process, which will drastically be reduced when you’ve established your brand.

Search engine optimization.

When someone enters a search query into a search engine about something relevant to your company, obviously you want to be one of the first results displayed. So how do you make this happen? Essentially, you need to make your website more appealing to search engines. Do this by using keywords that are commonly searched, backlinking your site, customizing the headline and description, etc.

SEO can admittedly be a complicated and time consuming process, however the time needs to be spent here to ensure your website is getting found. Your best bet is usually going to be spending a bit more of your budget and hiring the right people to do the proper research. At Ciplex, we stress the importance of not including keywords to simply rank your site, but using the terms your audience is looking for. That is what will get you the highest conversion rates.

Blogging.

The more content on your site, the more opportunities there are for search engines to pick it up. Blogging can be a great (and free!) way to generate leads and links into your site. But don’t just be producing content to produce content. Write quality blog posts that will engage the readers. Guest blogging on more established blogs is another way to get more traffic to your own site.

Social media.

Don’t just sign up for these services and then forget about them. Start being active on social media. These sites should be used to promote your blog posts and communicate with customers. However, most people don’t follow companies on social media unless the company gives them a reason to. So, of course, give them a reason!

Source: https://www.forbes.com/sites/ilyapozin/2012/06/29/7-tips-for-online-marketing-on-a-tight-budget/#21cc2ae275d1

30 Tips for Great Digital Marketing

A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.

So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going.

Search Advertising Tips

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.

2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.

4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.

8. Should you use correct punctuation in text ads? Yes! It just makes good sense.

9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.

10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

Website Tips

11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore.

13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

15. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

Search Engine Optimization

16. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.

17. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.

18. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results.

19. Much like Google+ Local, Yelp is platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results.

20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.

19. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.

21. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.

23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits.

22. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business.

26. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business.

25. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help images show up in search results.

Social Media

27. Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake.

28. Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information.

29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.

30. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.

Source: https://www.ducttapemarketing.com/tips-digital-marketing/

TOP 5 MARKETING TIPS FOR SMALL BUSINESSES

With Small Business Saturday fast approaching, on the 5th December, we have decided to help the 5 million small businesses participating in the UK by giving them 5 top tips for how to excel in a busy market!

      1.      Create A Professional Website – A professional website is one of the most undervalued aspects of a successful business. You can use sites like WordPress to easily set up your own professional website for free, although you do have to pay for certain features such as a custom domain name (which can be effective in reinforcing your brand and company name). If prospects want to find out more about your company a professional website can make or break whether they choose to buy from you.

 

      2.      Encourage Reviews – Encouraging customers to leave reviews can do several things. Receiving positive reviews presents a strong image of your company and receiving negative reviews gives you the opportunity to change customers’ opinions. Reviews can also give you accurate ideas of what your customers truly think of you, giving you an idea of what you are doing right and what you are doing wrong. You can use various review sites such as Yelp or TrustPilot, but Facebook and Google+ are also quite effective for reviews, with Google+ showing them on Google search if you are signed up to Google My Business.

 

      3.      Launch Competitions – A good way to increase exposure of your business is through running competitions. Competitions can be on social media, email, in-store or even at charity events. The main aim of a competition is to get more people to hear about your brand. Successful competitions via social media vary depending on what industry your business is in but most of the time it is a good idea to sponsor your update, whether that be on Facebook, Twitter, LinkedIn or another platform.

 

      4.      Keep Track Of Your Competitors – How well your competitors are performing is a massive aspect of business – if they’re performing well this means less customers for you and if they’re performing badly then more opportunity for you. It’s a good idea to monitor your competitors on a regular basis to not only see how they’re doing but so you can see what they’re doing. What we mean by this is you can see what kind of campaigns they’re running, any offers or competitions they’re running and then you can use them to create similar types of campaigns. You can also analyse their prices to make sure you always have more cost-effective offers for customers than they do – don’t be scared to let people know that your prices are better!

 

      5.      Don’t Ignore Email Marketing – Email Marketing is still one of the biggest aspects of marketing. People seem to think that social media has taken over but this is not true – 44% of email recipients made at least one purchase last year based on a promotional email. Good techniques of email marketing are sending regular newsletters or blogs that can include any type of fresh or topical content relevant to your mailing list.

Source: http://www.divatelecom.co.uk/useful/activity/top-5-marketing-tips-for-small-businesses